Strategy Matrix » Advertising http://www.strategy-matrix.com A look ‘through’ business revealing the motivations, logic and quantum elements that drive decisions and results. Sat, 04 Apr 2009 03:59:59 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 JC Penney “on Target” to Increase Income http://www.strategy-matrix.com/2007/05/29/jc-penney-on-target-to-increase-income/ http://www.strategy-matrix.com/2007/05/29/jc-penney-on-target-to-increase-income/#comments Tue, 29 May 2007 06:15:22 +0000 admin http://www.strategy-matrix.com/?p=3 JC Penney is leveraging strategies utilized by Target to survive in the competitive retail market. The following was written on AOL Money & Finance BloggingStocks:

The retailer saw a 13% increase in first-quarter income which it reported a little over a week ago based on increased sales of exclusive fashions. Late last week, the retailer even upped its profit outlook for 2007. Is Penney’s making the right moves to ensure sustained competitiveness and profitability? From all appearances, yes it is. And price has little to do with it — the retailer is focusing on branding (exclusive brands) and upper-scale advertising (combined with a sense of “discountedness”) to drive sales.

How can you borrow successful strategies from competitors to increase sales and profitability in your business?

JC Penny sales rise as company borrows strategy from Target. [BloggingStocks - Brian White]

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